The Short Story

Tissue paper (bathroom, towel, napkin, facial) has become the largest end-use for market pulp globally and also an important buyer of Recovered Paper (RcP). So, after becoming well established in pulp markets and starting coverage of Recovered Paper (RcP) in 2023, TTOBMA launched its coverage of Tissue Paper markets in 2024.

TTOBMA is tracking, among other things, an important tissue market shift (i.e.) parent tissue rolls are becoming bigger part of an increasingly global industry. In North America, domestic tissue supply has struggled to meet domestic demand and imports continue to grow. By promoting price transparency between domestic and imported tissue, TTOBMA helps stakeholders better-understand how market trends and leading indicators influence pricing movements.

Tissue Market Intelligence Services

Tissue Paper Price Indices

Monthly-updated open-market, transactions-based net-price indices for tissue parent rolls, including virgin tissue and towel, recycled tissue and towel, unbleached towel, and recycled napkin.

Business Intelligence Charts

Monthly-updated series of charts and tables related to tissue leading indicators such as imports/exports, supply dynamics, and macro-economics.

Tissue Paper Price Indices

TTOBMA provides open-market, transactions-based net-price indices that offer clear, data-driven insight into the tissue parent roll market. These indices cover a broad range of product categories, including:

  • Virgin tissue and towel
  • Recycled tissue and towel
  • Unbleached towel
  • Recycled napkin

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Use our trusted pulp & paper market information and experienced team to help you make better-informed decisions.

Tissue & Towel Monthly (TTM)

TTOBMA delivers a comprehensive monthly overview of the tissue parent roll market, focusing on key trends and developments across North America and Europe. It provides valuable market intelligence for stakeholders throughout the tissue supply chain — from producers and converters to distributors and end users.

TTM includes:

  • Price Trends: Analysis of net-price movements across virgin, recycled, and unbleached tissue and towel grades, as well as napkin.
  • Supply and Demand Dynamics: Insight into production capacity shifts, mill operating rates, and import/export activity impacting availability and pricing.
  • Trade Flows: Breakdown of cross-border movements and how global trade dynamics affect regional supply, particularly in response to North American shortfalls and European market shifts.
  • Market Drivers: Evaluation of key factors such as raw material costs (e.g., pulp and RcP), freight rates, energy prices, and regulatory developments influencing the tissue sector.

By covering both regions, the report highlights similarities and differences in market behavior, providing a well-rounded, international perspective. This allows market participants to benchmark performance, plan sourcing strategies and to prepare for emerging trends.

Tissue Business Intelligence Charts

Stay ahead of the curve with TTOBMA’s monthly updated charts and tables covering key tissue market indicators. Track imports/exports, supply trends, and macroeconomic drivers - all in one place - to make smarter, faster decisions with near real-time market insights.

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